Hi, I’m Bruce, a product designer and creative leader with 20+ years of experience creating playful consumer products for kids, families, and major retail brands.
 

I’ve spent my career designing products centered around fun, from toys and novelty items to inflatables, seasonal products, and licensed collections sold through retailers including Walmart, Sam's Club, and Costco.
 

Over the years, I’ve led development across large-scale retail assortments and licensed programs for brands including NFL, Squishmallows, and NBCUniversal IP. I’ve collaborated with licensors, overseas factories, and internal teams to guide products from concept through production.
 

My background blends hands-on creative development with manufacturing, product execution, and team leadership. I enjoy balancing creativity with practical problem solving to create products that are exciting, manufacturable, and retail-ready.
 

This portfolio is a collection of projects, process, and creative work from throughout that journey.